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The DoJ also sought a ban on Google re-entering the browser market for five years and restrictions on its investments in rival search or AI technologies. Google, which intended to appeal, argued that the proposals were too extreme, while also dealing with other antitrust cases involving its app store and advertising operations. On October 8, 2024, The U.S. government suggested it could request Google to divest parts of its business, such as the Chrome browser and Android, due to its alleged monopoly in online search.

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In July 2013, Google introduced the Chromecast dongle, which allows users to stream content from their smartphones to televisions. In 2025, Google announced SynthID Detector, a tool that uses watermarking to identify whether content such as text, images, audio, or video was generated using Google products. The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked. Google indexes billions of web pages to allow users to search for the information they desire through the use of keywords and operators.

• In January 2021, the Australian Government proposed legislation that would require Google and Facebook to pay media companies for the right to use their content.
• The company also announced an expansion of its book catalogue to 250,000 books.
• These data centers allowed Google to handle the ever-changing workload more efficiently.
• Spotify provides access to over 100 million songs, 5 million podcasts, and 4 billion playlists.
• Industry reports in 2006 claimed that approximately 14 to 20 percent of clicks were fraudulent or invalid.

In an effort to maintain the company's unique culture, Google designated a Chief Culture Officer whose purpose was to develop and maintain the culture and work on ways to keep true to the core values that the company was founded on. As a motivation technique, Google uses a policy known as Innovation Time Off, where Google engineers are encouraged to spend 20% of their work time on projects that interest them. Employees are split into six hierarchies based on experience and can range "from entry-level data center workers at level one to managers and experienced engineers at level six". As of September 30, 2020,update Alphabet Inc. had 132,121 employees, of which more than 100,000 worked for Google. Its first on April 1, 2000, was Google MentalPlex which allegedly featured the use of mental power to search the web. From that point onward, Doodles have been organized and created by a team of employees termed "Doodlers".

• On 14 November 2018, the company announced 13 new markets in the MENA region, including the creation of a new Arabic hub and several playlists.
• Registrations surged following the release of the mobile service, leading Spotify to halt registration for the free service in September, returning the UK to an invitation-only policy.
• A job search product has also existed since before 2017, Google for Jobs is an enhanced search feature that aggregates listings from job boards and career sites.
• Months later, Spotify tested its own version of stories (the sharing format popularized by social apps) known as "Storyline", and the focus is on allowing artists to share their own insights, inspiration, details about their creative process or other meanings behind the music.
• In June 2017, Variety reported that Spotify would announce "Secret Genius", a new initiative aimed at highlighting songwriters and producers, and the effect those people have on the music industry and the artists' careers.

The "deeper" loss came as a result of the company's tax debt to over one-third of its employees in Sweden. That September, Spotify announced that it had paid a total of over $5 billion to the music industry. In May 2016, Spotify announced "Sponsored Playlists", a monetisation opportunity in which brands can specify the audiences they have in mind, with Spotify matching the marketer with suitable music in a playlist. This eligibility rule only applies to royalties for sound recordings, not musical compositions. In November 2023, Spotify announced a new royalty model taking effect in 2024, aiming to reduce the amount of "fraudulent" royalties collected from "functional" non-music tracks with short lengths (such as environmental sounds and white noise). In December 2013, the company launched a new website, "Spotify for Artists", explaining its business model and revenue data. The judgment claimed Google had failed to sufficiently inform users of its methods for collecting data to personalize advertising. The outage, attributed to a cloud service error and not a cyberattack, prompted a joint apology from UniSuper and Google Cloud executives, who assured members that no personal data was compromised and restoration efforts were underway. In 2017, three women sued Google, accusing the company of violating California's Equal Pay Act by underpaying its female employees. On September 14, 2022, Google lost the appeal of a €4.125 billion (£3.5 billion) fine, which was ruled to be paid after it was proved by the European Commission that Google forced Android phone-makers to carry Google's search and web browser apps. The abuse of dominants position has been referred to as Google's constraint applied to Android device manufacturers and network operators to ensure that traffic on Android devices goes to the Google search engine.

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The doodle was designed by Larry Page and Sergey Brin to notify users of their absence in case the servers crashed. In 2012, the company ranked 2nd in campaign donations of technology and Internet sections. Google's Internet business was responsible for $10.8 billion of this total, with an increase in the number of users' clicks on advertisements. In a 2022 National Labor Relations Board ruling, court documents suggested that Google sponsored a secretive project—Project Vivian—to counsel its employees and to discourage them from forming unions. Also in February 2022, Google announced a $100 million fund to expand skills training and job placement for low-income Americans, in conjunction with non-profits Year Up, Social Finance, and Merit America. The company also decided to transform its office in Warsaw into a help center for refugees. Responding to the humanitarian crisis after the 2022 Russian invasion of Ukraine, Google announced a $15 million donation to support Ukrainian citizens. In March 2007, in partnership with the Mathematical Sciences Research Institute (MSRI), Google hosted the first Julia Robinson Mathematics Festival at its headquarters in Mountain View. Google continued to monetize and profit from sites propagating climate disinformation even after the company updated their policy to prohibit placing their ads on similar sites. When you sign in to your Google Account, all the Google services you use work together to help you get more done. No matter which device or Google service you’re using, your account gives you a consistent experience you can customize and manage at any time. Sign in to your Google Account, and get the most out of all the Google services you use. In April 2018, thousands of Google employees, including senior engineers, signed a letter urging Google CEO Sundar Pichai to end this controversial contract with the Pentagon. Google has been criticized for continuing to collect location data from users who had turned off location-sharing settings. The lawsuit claims Google collected data from users who had specifically opted out of tracking.

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In April 2012, Spotify introduced a "Spotify Play Button", an embeddable music player that can be added to blogs, websites, or social media profiles, that lets visitors listen to a specific song, playlist, or album without leaving the page. In June 2012, Soundrop became the first Spotify app to attract major funding, receiving $3 million (equivalent to $4,039,000 in 2024) from Spotify investor Northzone. If a song is "loved", a custom radio channel will be created based on it, and when there are at least 15 of these songs, a "My Favourites" channel is unlocked. In October 2017, Spotify launched "Rise", a program aimed at promoting emerging artists. The feature was rolled out to a small number of US-based artists by invitation only. In September 2020, Google announced it felice bet had retroactively offset all of its carbon emissions since the company's foundation in 1998. In December 2016, Google announced that—starting in 2017—it would purchase enough renewable energy to match 100% of the energy usage of its data centers and offices. The corporation exercised this authorization in September 2013 when it announced it would purchase all the electricity produced by the not-yet-built 240-megawatt Happy Hereford wind farm.

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Ek first had the idea for Spotify around 2002 when peer-to-peer music service Napster shut down and another illegal site Kazaa became popular. It distributes approximately 70% of its total revenue to rights holders (often record labels), who then pay artists based on individual agreements. Unlike physical or download sales, which pay artists a fixed price per song or album sold, Spotify pays royalties based on the number of artist streams as a proportion of total songs streamed. Spotifya is a Swedish audio streaming and media service provider founded in April 2006 by Daniel Ek and Martin Lorentzon. On 14 November 2018, the company announced 13 new markets in the MENA region, including the creation of a new Arabic hub and several playlists. While certain musicians laud the service for offering a lawful option to combat piracy and for remunerating artists each time their music is played, others have voiced objections to Spotify's royalty structure and its effect on record sales. Israel expressed apprehension that the data transferred to the cloud services of these global corporations might be accessible to foreign law enforcement agencies. This includes sales of apps, purchases made in-app, digital content products on Google and YouTube, Android and licensing and service fees, including fees received for Google Cloud offerings. In doing so, if users chose to listen to one set of these artists' music, it effectively reduced the number of plays for other musicians.

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In Spotify's apps, music can be browsed or searched for via various parameters, such as artist, album, genre, playlist, or record label. Spotify also offers a proprietary protocol known as "Spotify Connect", which lets users listen to music through a wide range of entertainment systems, including speakers, receivers, TVs, cars, and smartwatches. The company said users would be able to login into the main Spotify app with their Stations account and transfer their stations into Spotify. In November 2015, Spotify introduced a "Fan Insights" panel in limited beta form, letting artists and managers access data on monthly listeners, geographical data, demographic information, music preferences and more. The testing was very limited in nature and was only available on Spotify's Android app in the US. Some artists included in this initial test phase were Steve Aoki and the Wombats. In May 2022, Spotify began testing a feature that would allow select artists to promote their NFTs via their profiles. In September 2020, Spotify, Epic, and other companies founded The Coalition for App Fairness, which aims for better conditions for the inclusion of apps in app stores. In 2019, under iOS 13, it became possible to play Spotify music using Siri commands. The same December, it was announced that a $1 billion, 1,700,000-square-foot (160,000 m2) headquarters for Google would be built in Manhattan's Hudson Square neighborhood. In March 2018, Google's parent company Alphabet bought the nearby Chelsea Market building for $2.4 billion. In 2021, court documents revealed that between 2018 and 2020, Google ran an anti-union campaign called Project Vivian to "convince them (employees) that unions suck". Google had previously been accused of surveilling and firing employees who were suspected of organizing a workers union. The formation of the union is in response to persistent allegations of mistreatment of Google employees and a toxic workplace culture. The coalition is made up of "13 different unions representing workers in 10 countries, including the United States, the United Kingdom, and Switzerland".